Did you know I went to London Fashion Week? I’ve only mentioned it about 10,000 times. This year, I attended the public presentation of the ALEXACHUNG pre-fall 2019 collection, held on Saturday 14th September. ALEXACHUNG is a relative newcomer to the fashion week circle, yet its eponymous founder is a veteran and one of my go-to influencers for style inspiration.
On the morning of the 14th, I woke up, put on my most sartorially effective outfit and headed across London to 180 Strand, the location of the show. Following complimentary mocktails (alcohol was available but an awful idea on an empty stomach), we were ushered to the BFC show space and shown to our seats. The lights dimmed and an enthusiastic Alexa appeared on screens around the space explaining the collection. She said they were clothes to feel empowered in and a statement of female solidarity. Then, the show commenced.
For a brief period of time, guitars gently strummed as a soft white light washed over the space, before being quickly replaced with punk and alternative rock as the models arrived. The vibe of the collection was tinged by 70s-inspired melancholy with garishly bright knits and wide-leg trousers, juxtaposed alongside transparent trench coats and chainmail pullovers. Platform shoes and power suits played to the theme of female empowerment. And, fine floaty dresses with ruffled skirts felt romantic and entirely perfect to dance around the house in while listening to the likes of Joni Mitchell.
My Favourite Pieces
It may seem a little weird for me to be talking about the ALEXACHUNG pre-fall collection while the majority of other designers are showcasing their spring/summer 2020 collections. But, there is one major bonus. Many of the runway pieces are available to shop now. Here is a small selection of my personal favourites.
Not being important enough for the front row, I wasn’t able to get any high-quality photographs of the show, so have included press shots of the presentation, found on Vogue Runway. I claim no credit for any of the images featured in this post.