A London Fashion Week SS20 Diary

A London Fashion Week Diary | Blonde Sartorial

So, I’ve just returned from the whirlwind that was my first London Fashion Week. What an exciting thing to say. It was exhausting and one of the first times I’ve ever felt insecure about my sartorial choices. I’m not used to being in a room full of so many incredibly dressed people. That being said, there was endless style inspiration, amazing events and a buzz unlike anything I’ve ever experienced. Here is everything I did, everywhere I went and what I saw and ate during my time in the city.

Friday 13th September

8.30am Home in West Lancashire, I begrudgingly get out of bed and head downstairs for a standard breakfast of cereal and fresh orange juice. Then, I get ready for the weekend ahead, exfoliating and shaving my legs and packing my bags. As it turns out, Balenciaga Triple S trainers are huge and took up half the main compartment of my suitcase.

10am Shit. I forgot to buy some ribbon to wear around my ponytail with one of my outfits. I speed to the nearest haberdashery and pick up a metre of inch-wide black satin ribbon for 80 pence.

10.45am I just make it to the station in time for the first of the four trains it’ll take to get to London.

11.45am Two trains later, I arrive at Liverpool Lime Street. I pick up an early lunch and wait for the 12.47 train to London Euston. Earlier trains were available but this one was direct and not too expensive. The train ride is fine. I manage to get a seat in the quiet carriage and spend my time answering emails and applying the makeup I didn’t have time to do earlier due to my last-minute dash for a hair accessory.

3.03pm I arrive at Euston and walk five minutes to the Euston Square Hotel, my residence for the duration of my stay. I spend the next 30 minutes unpacking, chilling and wondering how the hell to use the fixed-head shower without getting my hair wet.

3.45pm I leave for the Anya Hindmarch pop-up exhibition in Soho. I go the wrong way exiting Leicester Square station and end up physically running through an obstacle course of tourists in order to be on time. It’s my only event of the day so it would’ve been ridiculous to be late. The exhibition is amazing. Called ‘The Postbox Maze’, it celebrates the launch of the Postbox bag and is inspired by M. C. Escher’s mural for The Hague Post Office. It features the title Postbox maze, designed by Adrian Fisher, as well as a café and concept store and installations and workshops celebrating written word.

A London Fashion Week Diary | Blonde Sartorial
A London Fashion Week Diary | Blonde Sartorial
A London Fashion Week Diary | Blonde Sartorial

5.05pm I realise that, in the rush to get ready this morning, I forgot to pack a pair of shorts to wear under my dress tomorrow. Babydoll dresses + wind = potential disaster. So, I head towards Regent Street and once again meet an endless crowd of tourists. I find a pair of Nike Pros that I can also wear to the gym and pick them up before having a general wander around the other shops on offer.

7.20pm I haven’t eaten since before midday and I’m ravenous. There’ll be no table service restaurants available on a Friday night so I head to a tried and true classic. I discovered Shake Shack last summer in New York and never miss the opportunity to pay a visit while I’m in London. The Charing Cross location is the nearest to where I’ve ended up so I grab a well-deserved shack burger, cheese fries and a large lemonade.

A London Fashion Week Diary | Blonde Sartorial

8.05pm The combination of trawling all over central London and a mammoth portion of cheese fries have put me in a near-catatonic state. To be honest, I’ve never been much of a night owl anyway. So, I head back to my hotel for the night and am happily tucked up in bed by twenty-past-nine.

Saturday 14th September

7am Just because I’m not a night owl, it doesn’t mean I’m an early bird either. I guess I’m happiest sometime between midday and early evening. My 7am wake-up call was horrifically early but necessary in order to get ready for the ALEXACHUNG show.

8.30am I leave for the Strand but, of course, my train is delayed. This means I won’t be able to get breakfast before I enter the BFC Show Space. I’m very sad.

10.30am After complimentary mocktails, the show begins. An effervescent Alexa appears on screens and talks about the collection. They are clothes to feel empowered in, a presentation of female solidarity. Guitars gentry strum as soft white lighting washes over the space. This is quickly replaced by punk rock as the models arrive. The collection is tinged by melancholy and features fine floaty dresses, jacquard silk pyjamas, bright knits and transparent overcoats. Not being important enough for the front row, I wasn’t able to get any high-quality pics of the show. Interested in what I saw? Check out the LFW highlights on my Instagram.

A London Fashion Week Diary | Blonde Sartorial
A London Fashion Week Diary | Blonde Sartorial

11am True to this year’s London Fashion Week theme of positive fashion, the show is followed by a body positivity talk. ‘Body Positivity and the Changing Landscape in Modelling’ is a conversation between editor-in-chief of Elle, Farrah Storr, and model/body positivity activist, Tess Holliday. They speak about Holliday’s career and diversity in the industry but I can’t really concentrate because, by this point, I am starving.

12pm Despite my hunger, I decide to head around the corner to Somerset House to shoot some outfit pictures. It’s not too busy, the weather is glorious and I manage to get some really great shots. Success! N.B.- Stay tuned! The aforementioned pictures will be published on Friday.

1.30pm I arrive at Farm Girl on Portobello Road. While there is a small queue, I’m seated pretty quickly and enjoy a late lunch at the cafe. I have the berry pancakes, date syrup hot chocolate and a glass of freshly squeezed orange juice. It’s delicious! The perfect fuel after a busy morning.

A London Fashion Week Diary | Blonde Sartorial
A London Fashion Week Diary | Blonde Sartorial

2.45pm I wander the streets of the Notting Hill area for a while. It’s refreshingly quiet in comparison to busy Soho. I head to the (relatively new) Reformation store to see what’s on offer. It’s closed *eye roll*.

4pm Considering it’s a Saturday afternoon, I don’t know whether I’m brave or stupid, but I head to Seven Dials for a spot of shopping. I check out a pop-up I’ve been invited to as part of London Fashion Week. It’s pretty dead so I don’t stay long. Instead, I go to Capezio to drool over dancewear for a while. I end up spending far too much money on the most incredible leggings (which I actually need). I also buy a sports bra, which I definitely don’t need, but it looks too good with the leggings to pass up.

A London Fashion Week Diary | Blonde Sartorial

6pm I take another trip to Shake Shack. It’s not exactly a groundbreaking choice but it’s a perfect quick and easy meal. I pay a visit to Doughnut Time for my favourite egg-free doughnut, ‘The OG’, then retreat back to my hotel for another evening in. All this walking has made my back ache and I have a super-early train home in the morning. Peace out, London Fashion Week. I’ll be back, I hope.



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