Your personal style is your identity and a vital form of self-expression that affects everyone, regardless of whether or not you’d describe yourself as interested in fashion. It’s a product of the life you live from your location to your friends to your career and best develops organically and without conscious effort.
What I wear is often dictated by my day-to-day mood but could generally be described as on the casual side and an even mix of classic body-flattering staples and trend-driven pieces. My personal style determines the brands I like, from those that inspire me creatively to those I repeatedly call on when I’m looking for new pieces to buy. Here are five brands that make up my wardrobe and my dreams.
I don’t know about anybody else but I’ve found the British high street incredibly uninspiring lately. Over the past season or so, there’s been a distinct lack of unique or interesting pieces on offer and I haven’t purchased anything from a lot of my former go-to brands in a very long time. Urban Outfitters is the exception to this. From an on-trend pastel boilersuit to the tie-dye sundress I’ve been wearing all summer, it remains a firm favourite and provides the majority of parcels that arrive at my front door.
Despite a reputation of body exclusivity due to its ‘one size’ system that caters only to those below a UK size 8 and concrete stores filled to the brim with teen girls, Brandy Melville hands down
Oh Ganni, how do I love thee? Let me count the ways. It may be on the radar of pretty much everyone in fashion but given its Scandi-girl aesthetic and cool take on current trends, it’s hardly a surprise. Probably my favourite purchase of summer 2019 comes from the brand (see it on another recent post here) and I already have a half dozen pieces from their new collection on my
I’ve found my style becoming a lot more feminine lately. Does this mean I’m becoming a woman? God forbid. Anyway, a year ago you’d never catch me out of dad trainers or my trusty
There are countless denim brands out there (I own jeans from far too many) but, all things considered, Levi’s is without a doubt the best. The fit, quality and price point never fail to impress me and they’ve really upped their style game lately. I’m obsessed with the ribcage fit jeans and shorts and I recently bought the most perfect denim jacket in history at their Liverpool store.